Orange22 - A New Society
Over the past centuries, we have evolved from the mere existence of primitive hunters and laborers into a society of technical savvy humans. Each new generation looks back at the last to proclaim an excellence in the forward moving progress of the given day. Unfortunately, our once fertile forests are turning barren and our oil surplus that makes the awesome plastics of today, now out paces the gasoline usage in vehicles. A new society is needed and some members of the modern furniture field have found a way to start the battle.
An eight year young company based in Los Angeles started out as a mass producer of limited-edition furniture but had the foresight to realize that we are living in a world of waste. This prompted Orange22 to think about introducing a new form of unique furnishings, stamped with the mark of international artists and designers and benefiting the world at the same time. Protecting our natural resources and helping mankind is what Blank Canvas Project is all about.
The staff of Orange22 is dedicated to using only earth friendly materials in their designs in an effort to conform society into realizing that it is not necessary to destroy the earth to present beauty in designs. In addition to creating awesome one of a kind masterpieces, this group has yet another goal. The need for helping mankind with such problems as cancer, AIDS, and education are but a few of the areas where worldwide artists of today are leading.
Dario Antonioni is the founder and creative director of Orange22 and the driving force behind the Botanist Blank Canvas Project. Unequaled to any other program today, his group of designers begin with a blank piece of ‘green’ furniture and leave their own artistic mark of design, making it possible for anyone to own their legend. More importantly, a portion of the proceeds are donated to an organization or charity of the artist’s choosing.
One of the most popular pieces, a design by Antonioni and Brandon Lynne, is the Botanical Floral Bench that merges the outdoors and the inside with its floral stencil lain to one side. Powder coated in a variety of colors, this piece can adorn a hallway, living space or as outdoor furniture for a patio interchangeably. Both environmentally friendly and lightweight, this example of the Blank Canvas Project is perfect for any setting.
Orange22 plans on continuing creating projects for modern home furniture, using new and old materials to benefit the environment and make a difference. The overwhelmingly positive response to the Botanist Blank Canvas Project has already proven that society is acceptable to creating a better world. Currently, there are designers lined up for breathtaking designs through 2009 and 2010.